Monday 27 October 2008

The Difference Between Focus Groups and Paid Surveys

A paid survey is usually short, very few of them will take you over 15 minutes to complete and you will participate online. You will be invited by email to take the survey, fill it out and get rewarded. A focus group is a bit different as they are usually conducted over the phone or at a physical location. A focus group will usually pay a good deal more and it is usually disbursed in cash.
When you are asked to test a product, the product is sent to you to use for a certain amount of time. When that time is up, you will fill out a form that comes in the mail, is available online, or you will be asked to write a review on the product. Compensation for this type of survey is usually the product, but there are times when you will also make a nominal fee for participation.

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